Discussion Post #4

  In the 1920s Coca-Cola really started becoming well known in the advertising industry. The ad

shows a young girl standing next to a red cooler with the words “Coca-Cola” printed across. 

 The girl, dressed in a bright summer outfit is holding up a bottle of coke. The

design of the ad is set up so first thing someone can see is the Coca-Cola label in the top corner, and then

to the slogan. The Coca-Cola company used the slogan so people can fantasize that this product is

something you can alleviate yourself of your worries and have a refreshing beverage. People see the pretty 

girl  drinking Coke and this ad conveys ordinary people drinking Coca-Cola's product. The advertisement

has the picture placed in the middle, this can cause the eyes to move directly there so  the audience can see

the big Coca-Cola label on the bright red cooler. This ad appeals to the psychological need to be refreshed

and have a drink of something delicious. 

  After another two decades Coca-Cola’s ads continue to become simpler and finite, were

the company doesn’t have to strife for the top placement any longer. The ad is taken from the 1960s era so

the ad displays vivid coloring, mostly red. The ad shows a cutting board with several juicy hot dogs laid

out on the board. Beside the board is a glass being filled by a woman tipping a Coca-Cola bottle. In the

top corner in a light blue script is a completely different slogan then from previous years. “Be really

refreshed….around the clock.” Now Coca-Cola has drifted away from its aggressive approach of

having it's product pushed the viewers face to a more calming feel. So the consumer can enjoy a glass of

refreshing coke at any time of day and feel rejuvenated. Over the pass forty years the company itself has

switched its logo around but it has always kept the word "refreshed" in its slogan. Again this particular ad

appeals to the  psychological need because the ads displays food and drink and everyone needs food

when hungry. This ad really gets the appeal across to the consumer because of it's display of food and

beverage. Coca-Cola company smoothly flowed from this style to a new look in twenty years.  

In these paragraphs that I fixed and tweaked around my common error is grammar and my lack of more descriptive words. I really need to work on grammar and academic writing level.